The Kingsman Effect: Why Tech Bros Are Dressing for WAR

Why are Silicon Valley’s biggest bosses swapping hoodies for military tailoring?

Marina Hyde investigates the strange new world of combat-ready suits, concealed daggers and tech billionaires dressing like they’re in Kingsman—and what it reveals about Big Tech’s growing relationship with the Pentagon.

0:00 The tech fashion pivot
0:47 Brimble and Clark tailoring
2:58 Selling to the defense sector
4:21 Hollywood and military status
6:33 Tech executives in uniform